Toronto-based Korean travel agency Oz Tour (CEO Hyun-Sook Byun) launched the AI travel assistant ‘Dorothy’ service on its website starting July 20. Oz Tour is the first in the North American Korean travel industry to introduce a conversational AI consultation service based on its own travel products to its website.
Dorothy is an AI consultation service that analyzes travel packages directly planned by Oz Tour to recommend products tailored to the customer’s age, physical condition, and travel companions. For trips with parents, it prioritizes products with comfortable mobility and minimal physical strain, while for family trips with children, it recommends packages with flexible itineraries. If further consultation is required, it connects the user to phone, KakaoTalk, or email consultation.
While traditional travel consultations were primarily conducted by visiting an office during business hours or over the phone, Dorothy is designed to allow users to receive conversational advice without restrictions on time or location. Busy professionals and Korean senior customers can also access travel information at their preferred time.
The service name ‘Dorothy’ is derived from the name of the protagonist in the novel ‘The Wizard of Oz.’ Oz Tour explained that the name embodies the meaning of accompanying customers on their journey from start to finish, making it a joyful and happy experience.
Dorothy supports several languages, including Korean, as well as Canada’s official languages English and French, and can be used 24 hours a day in the homepage chat window without signing up.
Byun Hyun-sook, CEO of Oz Tour, stated, “Many customers, regardless of whether they are Korean or non-Korean, are inquiring about travel information even outside of business hours. We developed the ‘Dorothy Service’ so that we can provide consultations to customers whenever and wherever they feel comfortable making inquiries.” She added, “In line with our direction as a travel agency that always puts customers first, we will continue to expand our services to help customers prepare for their trips more easily and comfortably.”
Dorothy can be used immediately on the Oz Tour website without the registration process.