The retail landscape in Canada is undergoing a significant transformation, as Hudson’s Bay, the nation’s flagship department store, announced it would liquidate most of its locations. This has left many wondering what the future holds for Canadian department stores, with competitors like La Maison Simons and Holt Renfrew expected to capitalize on the opportunity. However, both brands are taking a cautious approach rather than rushing into the vacated spaces.
The closure of Hudson’s Bay locations will result in millions of square feet of retail space becoming available. While the market initially anticipated that major department stores would step in to fill the gap, Simons and Holt Renfrew have signalled a more measured strategy.
Adam Gratznick, a spokesperson for Holt Renfrew, confirmed the company is not planning to lease any of the vacated Bay stores. “We are not considering the lease of the Bay stores,” Gratznick stated, adding that the company would gladly support its industry colleagues if opportunities arose. Bernard Leblanc, CEO of Simons, echoed a similar sentiment, saying, “We have nothing to announce at this time, but we are always looking at possibilities with a challenging spirit.” He emphasized, “We will enter when the time is right, the place is right, and the conditions are right.” According to Leblanc, Simons’ primary goal is to be remembered as the best brand for its customers rather than simply becoming the largest retailer.
Experts in Canadian retail view this “cautious strategy” as a wise move. Lisa Hutchison of the JC Williams Group, a Canadian retail consulting firm, explained, “Consumers still want to visit offline stores, but owning too much real estate is burdensome for companies.” Hutchison further added that, had she been advising Simons or Holt Renfrew, she would not have recommended acquiring the 74 Hudson’s Bay stores or the 15 Saks stores currently in operation. “The location itself may be great, but the cost of acquiring a store, renovating the interior, and filling it with inventory and staff can run into the millions of dollars,” she said. “In Canada, where the population is limited, it can be a big burden.”