Ontario’s tourism industry is experiencing higher-than-expected demand, even in the face of ongoing trade tensions with the United States. Despite economic uncertainty and challenges in international relations, local tourism businesses are benefiting from a surge in domestic travellers. Accommodation businesses in Prince Edward County, for example, are predicting a 30 to 40 percent increase in summer season bookings this year compared to last year. Scott Clement, co-owner of a resort and short-term rentals near Sandbanks Provincial Park, reported an impressive 87 percent increase in bookings for 2023. “We were worried that bookings would decrease as trade tensions with the United States intensified, but we are seeing a positive impact as Canadians are choosing to travel domestically,” Clement explained.
The Niagara region is also seeing growth in visitors. Janice Thompson, CEO of Niagara Falls Tourism, mentioned that a weakening Canadian dollar against the U.S. dollar has driven more American tourists to the area, while domestic travel is also on the rise. Niagara Falls remains a major destination, attracting about 12 million tourists annually, with approximately 40% of them coming from the U.S.
While the rise in domestic tourism is a positive trend, experts in the tourism industry are cautious about the broader impact across Ontario. The economic uncertainty and strained relations with the U.S. could still create challenges. Andrew Zigwart, president of the Ontario Tourism Industry Association (TOAO), warned that ongoing tensions with the U.S. could affect key industries, such as automotive manufacturing, which may, in turn, impact household income and travel spending.
Furthermore, the “staycation” trend, where Canadians opt for domestic travel over international vacations, continues to gain momentum post-COVID. Tourism experts suggest that Ontario’s key tourist destinations should focus on attracting domestic visitors while also developing long-term strategies to draw American tourists back to the region. Despite the uncertainties, the province’s tourism industry remains optimistic, thanks in part to the patriotic spirit of Canadian travellers choosing to explore their own country.