7-Eleven Canada announced that it will be releasing the Japanese-style “Egg Sando” starting March 4th.
The classic mayonnaise egg sandwich is a best-seller at 7-Eleven in Japan, and the upcoming Canadian version lives up to expectations, using cage-free eggs, Japanese Kewpie mayonnaise, and fresh bread. It’s priced at $5.
Mark Goodman, vice president and general manager of 7-Eleven Canada, explained in a news release that consumers have been asking for more Japanese 7-Eleven products. He described the egg sandwich as “a product that symbolizes our company’s efforts to meet customer needs at an affordable price.” He also said the timing of the launch comes at a time when interest in Japanese culture and travel to Japan is on the rise.
The news of the “Japanese-style egg sandwich release” was widely covered in Canadian media. CBC News Online wrote, “This week, Canadians can be proud of,” noting that in addition to winning medals at the ongoing Milan-Cortina Olympics, “some people may be surprised to learn that the egg sandwich will be released,” and humorously introduced the product, saying, “The egg sandwich has a cult following.”
The online edition of the Vancouver Sun also published an interview with Benny Chen, executive chef at 7-Eleven Canada, about the development of the “Canadian version of the egg sandwich,” which took two years. The “Japanese-style egg sandwich” was already released in the United States last year. However, it was met with mixed reviews as it was different from the original Japanese product. In Canada, the product will be closer to the Japanese “egg sandwich.”
Seven-Eleven operates approximately 500 stores from British Columbia to Ontario.